Célosie Jeannin

Élodie identity

Brand identity

Élodie quit her job to become a energetics therapist. From teenagehood to her mom-of-3 routine, she’s on a journey to a more holistic and natural health lifestyle. When she started a therapist training, she discovered her new passion. When opening her new office, I was asked to do the design for her visual identity. I took her personal story - becoming a mom, the power of 3 bodies (physical / emotional / energetic), the fulfillment and universal love - and translated it to a visual identity that embodies her work, but also her as a person.

• Context : Personal project
• Date : 2018

• MOODBOARD
• In every project, I start off by brainstorming with words and I conduct thorough research on the topic, in this case Élodie’s practice. My research takes into a certain direction to set the mood, which I use as the foundation for a visual look & feel. I chose to present her various colors, typographies and illustrations, but also some more polished ideas based on a specific meaning important to her brand.

• sketch
• As a second step, I literally drew everything that I had in mind: imaginary flowers, spiritual symbols, letters and much more. This step allowed me to drain my brain of bad and good ideas. In this way I can get a more clear view on which direction should be explored further and which can be side-lined.

• exploration
• From paper to digital… There I am, at the — having-50-artboards-of-try-outs — point. I explored typography combinations, color palettes, thickness of lines, elements of the logo, etc.

• Logo
• • The flower: flowers have their own language, they communicate feelings. It represents blossoming, regeneration and in this case - the rose - symbolises love.
  • Three dots: they translate the three bodies physical, emotional and energetic. It’s a also Élodie’s three children as the roots of the project.
  • Initials E and G: her initials shape the logo as a whole. Because she is working from prenatal to adult life, the “e” inside the “g” represents the foetus and visualises the idea of protection.

• Finalisation
• In the end, Élodie and I fully agreed on which logo was our favourite. To add an additional touch of elegance to the business cards a gold foil finish was used on soft touch paper. From this, the next step in the project is to create Élodie’s website.

Heineken Cities

Webdesign

My internship at DDB & Tribal Amsterdam gave me the chance to collaborate with big brands, such as Heineken. Working together with a Creative Director and Project Manager I had the opportunity to craft the designs for its new platform « Heineken cities ». The website aims to promote cities around the world, using their dwellers’ creativity and motivation.

• Context : Internship at DDB Tribal Amsterdam
• Brand : Heineken
• Credit : © 2016 DDB Tribal Amsterdam All Rights Reserved

Green party

Webdesign

I created the design of mini-website for the green party by Weleda. The website doesn’t simply display new Weleda products, but it takes the user through the process of manufacturing new products from the pomegranate to end product. By creating new pictograms and smooth animations made it more attractive and playful.

• Context : Internship at My Little Paris
• Brand : Weleda
• Date : 2015